How Coca-Cola Shaped Santa Claus's Iconic Red Suit
New York City hosts an enduring debate about the origins of Santa Claus's traditional red suit, now synonymous worldwide. While the figure of Santa has evolved through centuries of folklore, it is widely acknowledged by cultural historians that Coca-Cola's mid-20th century advertising campaigns played a pivotal role in cementing the red costume as an iconic symbol of Christmas.According to Dr. Emi...More
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